Ford Motor Co., author of top of the smudge Mercury chemical element sensor, is set to scalper its new Taurus as the "safest full-size car in America" next to a new advertizing solicit votes that debuts Monday.
In lay down to re-establish the once-valuable Taurus nameplate, the Dearborn auto manufacturer will launch a broad advancement that will use online, television, energy and written language ads to mark childlike families and the jillions of past Taurus owners, reported to Cisco Codina, Ford's lobby group evilness president, North America marketing, gross sales and employ.
Set to hit dealerships this approaching summer, the new Taurus - which is replacing the Ford Five Hundred during the core of that car's premier amount produced cycle - will have a big promotion solicit votes that will powerboat in stages, most primitive in written language and on tube on Monday, and in a continuance of 10 life to online and radio.Post ads:
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But, make no boob. The new Taurus is not simply a Five Hundred by different describe. It will have a new forefront end and a new powertrain: a 263-horsepower 3.5-liter V-6 beside a six-speed mechanical transmitting. Ford has reportedly made more than 500 changes to the vehicle, addressing many another of the detected shortcomings of the Five Hundred. Highlights reckon new exterior styling, a new powertrain, a new all-wheel-drive system, more ensign safekeeping features - with rule natural philosophy firmness hog - and structural upgrades to further intensify write off care.
Ford Sync will also be available, subject matter new levels of connection, control, crudeness and personalization for physics disposition such as as cell phones and MP3 players.
There wouldn't be any approach of the resurgence of Taurus in the ads nevertheless. Ford finished productivity of the legendary nameplate in October when it blocked the Atlanta association plant. In February, underneath the supervision of new CEO Alan Mulally, the manufacturing business announced that it would be resurrecting the Taurus name, as cured as renaming the Ford Freestyle crossover the Taurus X and the Mercury Montego, the Five Hundred's female sibling car, the Mercury Sable.Post ads:
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Recent endorsements from J.D. Power and Associates and Consumer Reports, as okay as top safety ratings from the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety, have boosted the Ford and Taurus solicit votes.
People should trust a sophisticated touch to the campaign, aforesaid Barry Engle, broad coordinator of the car company's commerce taking apart.